Brand Strategy

Let us equip your brand with a powerful identity system that will serve you for years to come.

We've designed a robust brand strategy program to give you the tools you need to grow your business.

Why is your company valuable? How is it different? How do you translate your core values into design and voice? Defining and refining your brand identity will give you new tools for communication and growth.

We use a combination of workshops, interviews, research, and analysis to build a framework for your brand. This framework allows us to produce your new logo, brandbook, style guidelines, mission, vision and values, and other important brand assets.

The end result is that you have everything you need to implement successful internal and external communication strategies. You’ll be amazed how these new tools will transform your business, foster growth, and open up new opportunities.



Business Names

Whether it’s your company name, a tagline, or a product name, we’ll guide you through a series of exercises in a workshop setting in order to help you discover a versatile name that fits your brand and grows along with you. Learn more about our naming process.

Core Values

At the center of every successful company is a simple value system. A system that, once articulated, can be harnessed and utilized in every decision your business makes. We’ll help you focus in on your core values and articulate them in a way that can be easily shared throughout your organization.


How does your organization stand apart from its competitors? Establishing your three uniques is not just a vital tool for sales and marketing, it also paves the way for strategic growth.

Competitor Research

We will research and compare key factors of your competitors in order to identify strengths, weaknesses, and opportunities in messaging, services, USPs, web presence, and more.

Positioning Statement

Your positioning statement expresses your uniques against the backdrop of your competitive landscape. It is an expression of how your brand fills a particular consumer need in a way that your competitors don’t.

Mission & Vision Statements

Your organization’s mission statement is a public-facing statement that reveals your purpose and commitment to your customers and the public. Your vision statement is a concise statement that summarizes your internal goals and aspirations for your business. We’ll help you craft your mission and vision so they are rooted in your company’s core values.


A persona is a fictional character created to represent a customer type that engages with your brand. Personas are useful tools when engaging in branding work because it allows us to easily explore the diverse nature of your audience. The personas we develop are great marketing tools that can be used well beyond this project.

Brand Character

We will help you develop the character of your brand using archetype theory and archetype based exercises.

Logo & Brandbook

Our logo process is time-tested, thorough, and fun. Our skilled brand designers have delivered exceptional identities for small and large businesses across the country.  In addition to delivering your logo in all its permutations and file types, we will create a brandbook that ensures visual consistency whenever you feature your brand in print or online. Learn more about our logo design process.

Style Guide

Consistency in grammar and voice is a vital aspect of branding. It helps build trust and familiarity with your audience. We will work with you to create a style guide that will give you and your employees a trusted resource for brand communication.

Brand Collateral

Business cards, envelopes, signage, menus, brochures, tradeshow booths, car/truck graphics, websites . . . We do it all. Once your identity is established, we can help you bring your new brand to the world. Learn more about our print design services.


Let’s get strategical!
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strategy workshop at Murmur